Blog

Insights for TikTok sellers & creators

Practical playbooks on TikTok Shop growth, LIVE selling, and AI video advertising — written by the Iffert Media team.

Illustration of a phone showing a three-beat video storyboard — hook, fix, and CTA — next to a script page and a clapperboard icon

TikTok Shop Video Scripts That Convert: The 2026 Content Formula

The script structure, hook rules, and video-length data that turn a scroll into a stop — and a stop into a TikTok Shop sale — in 2026.

August 1, 20265 min read

Content creator smiling on camera with a glowing LIVE CREATE INSPIRE neon sign in the background

LIVE SellingTikTok Shop

TikTok LIVE Selling in 2026: 6 Things That Actually Drive Conversions

What separates a TikTok Shop LIVE that converts from one that doesn't — real engagement and conversion data, the scheduling habits that work, and TikTok's new 2026 rule most sellers haven't caught up to yet.

July 22, 20264 min read

Illustration of a phone screen playing an AI-generated product video ad with a play button and AI badge

AI Video AdsTikTok Shop

AI Video Ads for TikTok Shop: What Actually Works in 2026

A practical, no-hype guide to advertising products with AI-generated video on TikTok Shop — the tools, the real performance data, and the disclosure rules you can't skip.

July 20, 20266 min read